DREAMING BIG, STARTING SMALL
HOW TWO CORPORATE HIGH FLIERS LEFT IT ALL BEHIND TO PURSUE THEIR PASSION FOR
HEALTH AND FITNESS
“THE EFFECTIVENESS AND BENEFITS OFFERED BY MIHA BODYTEC EMS TECHNOLOGY HAS BEEN THE CATALYST, NOT ONLY FOR THE CHANGES WE SEE IN OUR CLIENTS, BUT ALSO THE GROWTH OF OUR BUSINESS AND THE TRANSFORMATION OF OUR LIVES. ”
We would like to extend a warm welcome to BodyPulse SA who has opened their doors in our Office Towers on floor 3, office 305b.
Shayne Hollenberg and Janitra Dookhi met while working corporate jobs in the insurance industry and they instantly felt a connection. “One reason was our shared passions for endurance sport and a health and fitness-focused lifestyle,” explains Janitra. At the time, she’d been incorporating electro-muscle stimulation (EMS) training into her routine, with beneficial results. “As a single mom with limited time to train, I started EMS training at Bodytec to help me shape up and strengthen my body for running as I prepared for my first Comrades marathon.” After meeting Shayne, who had a long history of serious injuries, including a broken ankle and surgeries on his knee and neck, Janitra suggested he try EMS to improve his cycling. “After my neck operation, my orthopaedic surgeon advised me to avoid weightlifting, so I needed an alternative. Janitra was so confident in EMS based on her results that I agreed to try it.” After his first session at Bodytec Atholl, Shayne remembers being extremely stiff, but he persisted. “It started to help, a lot, so I signed a contract. Not long after, my cycling improved tremendously and I soon started riding competitively.” EMS has since helped Shayne start running. “I’ve completed marathons and have committed to running Comrades with Janitra,” he adds.
Based on these results and what their new-found strength has enabled them to achieve in endurance sports, an idea began to grow. “After 20 years in the insurance industry, I was ready for a change,” says Shayne, while Janitra admits that as a qualified attorney, she never felt like her personality was a fit with corporate culture. “As our relationship developed, our faith in each other strengthened, as did our belief in the potential of EMS,” continues Janitra. “So, in March 2017, we took the plunge – we resigned from our jobs to chase our dream of becoming health and fitness professionals.” With no existing client base, they looked online for opportunities. “The more corporate feel of EMS franchises didn’t resonate with us, so we looked for something we could apply our own unique approach to.” They found the Bodypulse SA business was for sale, so they cashed in their pension funds and tapped their savings to purchase it, along with a miha bodytec in-studio device and a portable machine to offer mobile EMS training to corporate clients. “When going out with the miha bodytec mobile unit, we carry nothing short of an ultra-modern fitness studio in that travel case,” Shayne points out, with a proud smile.
They also enrolled for the EMS Licence Trainer Course with HFPA, offered in conjunction with GluckerKolleg, a German institution providing EMS courses since 2010. Having qualified, they then received an equipment certification from miha bodytec’s local representative. “We also found a suitable location – a treatment room in the Naturally Yours Wellness Centre in Bryanston. It’s small but it’s ideal for our growing business,” explains
Janitra. “It keeps overheads low and we’ve picked up clients from visitors to the centre. More importantly, though, it’s discreet. Those who sign up with us are often nervous about training in the franchise environment as many are in shopping centres where passers-by can peer in. Also, because clients don’t wear anything underneath the EMS bodysuits it can be embarrassing for self-conscious individuals. We offer something less intimidating.” Bodypulse also segments clients to create a more comfortable environment – ladies train with Janitra, men work out with Shayne. Their client base also includes endurance athletes as they offer a unique blend of strength, cardio and relaxation sessions to meet various needs.
Sessions are based on vouchers, each with a specific target. The Bodyfit offering, for instance, is aimed at endurance athletes. “Our unique cardio sessions are dynamic in nature, and we use a constant impulse instead of the traditional 4-seconds on, 4-seconds off phased impulses of strength training,” she explains. The Bodyboost voucher is a 6-week regimen aimed at those who want to shape up quickly, like brides, and there’s a Bodybalance voucher, which is valid for 6 months and clients can choose how they structure their sessions. “We also offer annual, six-month and three-month contracts, and clients generally see us twice a week,” adds Shayne.
After only a few months, Shayne and Janitra are confident they made the correct decision. “It has already been an amazing
experience to witness clients reach their goals, and how we’re able to help them build their self-confidence.” In fact, business has been so good that Bodypulse SA opened a second location in Killarney Mall in August. “The effectiveness and benefits offered by miha bodytec EMS technology has been the catalyst, not only for the changes we see in our clients, but also the growth of our business and the transformation of our lives. It’s a technology we believe in and trust implicitly.”